The Product
Artisanal pet food made by a 5th generation, family-owned and operated business in Wisconsin.

Why We Love It
Because it’s a family company, the food has a really personal touch. We’re talking small batches that are lovingly prepared, not churned out. Plus, they use tons of farm-fresh vegetables, real meat and Wisconsin cheese.

What Makes It Different
You can’t beat their quality control and safety standards. There’s testing, re-testing, heck, even outside lab testing. Plus, they have a multi-ingredient principle—a commitment to blending a variety of ingredients including diverse protein sources, fruits, veggies and carbs.

Why That Matters
It actually helps prevent food intolerances, which is awesome. Basically, no single potential allergen is present in large amounts so it’s easier on your pet’s stomach. Plus, your dog or cat is getting a more balanced diet and you can switch between formulas more easily.

Who Should Use It
With multiple options, it’s a favorite for all breeds of any size and age. It’s also a perfect choice for pets with food intolerances.